Link is torn between the two loves of his life: surfing, and his girlfriend Sunny. He’s also got to deal with an angry landlady who’s threatening to evict him if he doesn’t start paying his rent. When three rich but clueless newcomers move into town and immediately start striking out with the dozens of bikini-clad beauties on the local beach, Link sees a possible solution to his cash problems: offer the trio lessons in how to become pick-up artists.

The life of Danny Wright, a salesman forever on the road, veers into dangerous and surreal territory when he wanders into a Mexican bar and meets a mysterious stranger, Julian, who’s very likely a hit man. Their meeting sets off a chain of events that will change their lives forever, as Wright is suddenly thrust into a far-from-mundane existence that he takes to surprisingly well … once he gets acclimated to it.